I was reading a post by Shirley Atkinson yesterday titled 'Which Generation Group Are Your Customers in?.' Her article focused on how to know which demographic group you wish to target your services and products at. One measure and option she discussed was the age group one belonged to. Obviously, age is something we can not change. She explained how the baby boomers and Gen X and Gen Y are terms frequently thrown around. Terms used to support the idea that we can target a social media platform for baby boomers for example.